Magento’s integration with Google Website Optimizer gives retailers a powerful, easy-to-use tool for driving sales online. Varien, the Magento company, announced that the new release of its Magento™ includes native Google Website Optimizer™ integration. Magento Release 1.1.7, makes it easier than ever for online retailers to improve the effectiveness of their online shops through optimization testing.

Magento eCommerce Software

Google’s Website Optimizer is a popular free tool that helps website owners dramatically improve conversion rates by conducting A/B testing and multivariate testing of their website content and layout. A/B testing compares the effectiveness of alternative web pages, while multivariate testing compares different combination of multiple elements within a web page.

Google Website Optimizer Integration in Magento

The native integration of GWO (Google Website Optimizer) into Magento e-Commerce platform makes it easy for online marketing professionals to optimize their sites – with no learning curve, no coding and no requests to the IT department. The benefits of website optimization are available with a basic installation of the Magento.

“We are dedicated to helping users maximize the value of their eCommerce operations,”

said Roy Rubin, CEO of Varien, the Magento Company.

“Website optimization is a powerful tool for driving conversions, and integrating Google’s software into the Magento platform makes it easy for our users to take full advantage of that tool.”

Source: magentocommerce.com