Did you ever wonder how data is collected and organized in Google Analytics? See what happens to traffic data after it is sent to Google Analytics and learn how it gets processed and stored, and then ends up in the Web Interface and Custom Reporting. And best of all, learn how the API works with [...]

Magento is an Open Source ecommerce web application. Magento is integrated with a variety of major payment gateways out of the box, as well as alternative payment methods from PayPal, Amazon and Google. Customers can also pay via check/money order, or purchase order and additional payment extensions are available through Magento Connect.

Magento’s included reporting suite [...]

Magento’s integration with Google Website Optimizer gives retailers a powerful, easy-to-use tool for driving sales online. Varien, the Magento company, announced that the new release of its Magento™ includes native Google Website Optimizer™ integration. Magento Release 1.1.7, makes it easier than ever for online retailers to improve the effectiveness of their online shops through optimization [...]