osCommerce Templates » Analytics

Magento Themes

admin — Fri, 02 Oct 2009 23:05:54 +0000

Magento is an Open Source ecommerce web application. Magento is integrated with a variety of major payment gateways out of the box, as well as alternative payment methods from PayPal, Amazon and Google. Customers can also pay via check/money order, or purchase order and additional payment extensions are available through Magento Connect.

Magento’s included reporting suite provides visibility into the store performance to enable actionable changes to react to your customers needs, and out of the box integrations with Google Analytics and Website Optimizer allow for further insight into store performance and the ability to run A/B and Multi-Variate tests.

Google Analytics API Overview

admin — Thu, 01 Oct 2009 12:32:54 +0000

Did you ever wonder how data is collected and organized in Google Analytics? See what happens to traffic data after it is sent to Google Analytics and learn how it gets processed and stored, and then ends up in the Web Interface and Custom Reporting. And best of all, learn how the API works with your data, and how it puts you are in the driver seat.

Autor: Nick Mihailovski, Google Analytics Team

Magento Integrates Google Website Optimizer

admin — Wed, 25 Feb 2009 23:10:27 +0000

Magento’s integration with Google Website Optimizer gives retailers a powerful, easy-to-use tool for driving sales online. Varien, the Magento company, announced that the new release of its Magento™ includes native Google Website Optimizer™ integration. Magento Release 1.1.7, makes it easier than ever for online retailers to improve the effectiveness of their online shops through optimization testing.

Magento eCommerce Software

Google’s Website Optimizer is a popular free tool that helps website owners dramatically improve conversion rates by conducting A/B testing and multivariate testing of their website content and layout. A/B testing compares the effectiveness of alternative web pages, while multivariate testing compares different combination of multiple elements within a web page.

Google Website Optimizer Integration in Magento

The native integration of GWO (Google Website Optimizer) into Magento e-Commerce platform makes it easy for online marketing professionals to optimize their sites – with no learning curve, no coding and no requests to the IT department. The benefits of website optimization are available with a basic installation of the Magento.

“We are dedicated to helping users maximize the value of their eCommerce operations,”

said Roy Rubin, CEO of Varien, the Magento Company.

“Website optimization is a powerful tool for driving conversions, and integrating Google’s software into the Magento platform makes it easy for our users to take full advantage of that tool.”

Source: magentocommerce.com